Search Engine Optimization

Search Engine Optimization (SEO)

We offer consulting and developmental services for improving search rankings, conversion rate, and integrating website analytics through Google. Be found more often and stay updated on where your traffic is coming from.

North River Design is constantly keeping up on best practices in search engine optimization or SEO as its commonly abbreviated. Large gains can be seen in search result ranking by making precise changes to the markup and content on your website. Search engines read your site differently than humans, so we make it easy for the search engine to pick up on what your site is about. This lets the search engine index you for the key words that you want to show up in the results for. 

If you haven't used Page 2 of a Google search in a while, you can imagine how important search engine optimization really is. 

There are many factors that influence your ranking in search results, but the rule of thumb is always having unique and engaging content that is frequently updated. We only use officially approved, white-hat techniques that conform to the published guidelines from various search engines.

How can I rank first in the search results?

Ranking is based on a variety of factors. The weight of each factor is a closely guarded trade secret in the search engine indexing industry. You also can't just put up a website and expect to be at the top over-night. If that were true, everyone would do it. So here are a few tips for ranking higher than the competition:

  • Having quality websites link to your site, and your site linking to other quality websites.
  • A fast-loading website that is fully accessible on mobile devices such as smartphones and tablets.
  • Using an SSL certificate to encrypt traffic between your visitors and your web server. This keeps your visitors data private and instills confidence. 
  • Unique content that doesn't try to game the system.
  • No broken links or missing images.
  • Actually updating your website. Search engines do occasionally check back in depending on how often things change.

There's much more to the practice than this, so contact us today if you'd like a quote or rates on search engine optimization services for your website.